Email Marketing Campaign

Email campaigns are an essential part of your sales strategy. They give you the chance to drive traffic to your website, get your contacts to take a specific action, or raise awareness about you and how you can value-add to their lives. 

As businesses continue to embrace going digital, building a strong email marketing strategy can help your business stand out and deliver value that will convert more prospects into customers. 

In this post, we'll cover the steps for creating an email campaign using GoalsMapper's campaign tools, so you can deliver an insightful and memorable experience that drives impactful results for your business.

To start you will need to understand the anatomy of a marketing email. 

Email marketing: Body content

Header

This is the portion of the email that includes your agency's logo. Brands either left-align or center their logo. When it’s left-aligned, the space to the right is sometimes used to promote a standing offer.

Preview Pane Banner

Appearing either above the header or below the navigation bar, these are banners that aim to promote urgent messages like an announce a new product or a benefit such as limited tranches or promotions.

Primary content

This portion contains the most important message in your email and the message that you teased in your subject line. To make it clear in the content hierarchy that this is the most important piece of content, the hero is usually significantly bigger than any other content module, containing the headline with the largest font size and the biggest image in the email.

Because the hero represents your email's core message, it’s no surprise that this content block is the most likely to contain attention-getting tactics such as animated gifs.

Call to Action

The call to action is a key element that acting as a signpost that lets the user know what to do next. Without a clear CTA, the user may not know the next steps to take to purchase a product or sign up for a newsletter and is likely to leave the site without accomplishing their task.

Secondary Content

Whether they support the primary content block's message or promote something completely unrelated, the defining characteristic of secondary content modules is that their headline sizes and images are smaller than the hero. Other than that, the diversity is vast—everything from product grids to animated gifs or a call to action to media content.

Now that we understand the parts of the email campaign, it is time to create.

To create a campaign template

Before you start, you should have a rough idea of how the email is structured. You should have saved the images in a folder with the text messages drafted and the links for the call-to-action saved in a text file.

	Images
https://xg.planyourfuture.today/	Links for the Call to Action
Check out Spring menu with new weekly specials and fresh, seasonal produce.	Messages that you want to share in the email

You can find the images at the end of this article for you to work on together. Feel free to download them or use your own images.

In the article, we will go through it briefly and focus on how to set up an email marketing campaign.

 

Let's create a name for the campaign.

 

Let's get our hands dirty and start building the email.

Below is the sample marketing email campaign that we build.