Campaigns in GoalsMapper consist of a group of related marketing assets and content under a certain marketing campaign.
Campaigns usually consist of 4 areas.
- Target Audience (Group of contacts you are trying to promote to - aka Mailing List)
- Content (Email content to be sent for the campaign)
- Delivery - To send out the emails based on a preset Schedule or Immediately.
- Results - See the performance of your campaign. You can see the number of clicks, opens and bounced emails in the campaign. You will also be able to see who are the people who have opened and clicked on your campaign.